Google GBuy - important for the on-line advertising
So… soon Google will launch the PayPal’s competitor: GBuy.
Interesting is that this time, they have a precise date for future, and not just with only some few days before - 28th of June. This means that they wish as much publicity as possible for the launch, starting even from the day 0. But this thing looks quite normal if we look at the size of the pot: maybe even the long term domination in the on-line advertising area.
Yesterday I was reading about the great problem that per-click-advertising (and especially Google Words) has with the false clicks (and not just 2-3 clicks given by anybody, but high volumes made through the networks of zombie computers and other large scale operations).
http://www.fool.com/news/commentary/2006/commentary06060927.htm?ref=foolwatch
And, obviously, the solution is combining the context targeting with demographic targeting and with the user targeting. I mean, it is clear that one who bought a cruise in the past from a specific IP, it is very probable that it will also buy a perfume. While a completely virgin IP, from the acquisition point of view, it is not too attractive for the advertisers. And I’m wondering when will we see “select the IPs that have a minimum of 500 USD spent in the past 6 months”?
But even better then the IPs would be a system of accounts so that one could calculate someone’s acquisitions made from different computers and other gadgets. Especially because this goes according with Google mantra of moving the activity from the Microsoft dominated desktop to web servers (preferably theirs).
And, from this point of view, I’d say that the portfolios of auctions from Google Finance and the paying accounts from GBay will play a very important role. The journalists already understand it.
It is interesting how much data-mining Google will do with this information. Up until now, Google operated analysis predominantly over the contents. But the similar algorithms can work on users too. Big Brother?