„TV screen” as maestro Bregovic also says
Forget it all
The TV screen
TV screen makes you feel small
No life at all
Now that you have turned it off
It’s harder than you thought
No one wants to give a damn
Or even hear a thought “
This idea started from Radu and from the ProTv new website which we have launched (I’m not boasting now that our company has created it, but it is really a very complex one and people therefrom have a super-team that will update it with content from the entire trust).
The thing is that the televisions concept has really changed:
1. The TV set is gone to pot for a part of the population (those better off).
2. But television as a media force has remained (in fact, it is actually a paradox – worldwide audience runs low, but the profits rise: for instance HBO that had registered the lowest audience in 2005, but the most significant encasements – it is true that HBO works on subscriptions, but also those who live in advertising are doing as much decently.
Guys from the big league are ready to invest a pretty penny in online because they understand that television is the new radio ( to say it more euphemistic than Radu). The future is highly-personalized content with highly-targeted ads. And where you can make much pretty penny than from the one hundred way of telling „detergent” to the housewifes. Here is a cool post about TV advertising from Eugen. The combination Internet-TV allows you delivering Vacheron watches advertising as well as Swatch. And the tough guys will seize.
3. Television and generally famous media trusts will start also in .ro the competition with the online companies. It remains to be seen how much marketshare they will gain. I think they won’t loose at least on content. And my feeling is that they won’t buy. Because there is no reason for that. Or it’s better to build than to buy in their case. In my opinion, online companies hadn’t attained yet the necessary level to be safe investments (these are still much too much enterprises and can be disjointed relative easily by the media trusts that have great media exposition).
4. The PROTV strategy of introducing videos is a good idea (but it should be also introduced a little more text content for the people who are working and don’t want to play anything – for example CNN). Because the video content is completely copyrightable (namely the aggregations sites couldn’t take it as well as the textual). It differentiates from the newspapers too.
5. Applause for their trust in the developer (namely TreeWorks). I say it was a very great collaboration. For the suggestions opening too.
Well, I wish you success. And we are also waiting for other Romanian initiatives with the same complexity and content back up level.