The Future of Product Placement
It may be (very) old news for some, but I still can’t help it. Now take a look at what a quality add means: you take a super premium product, an icon (James Brown), an in fashion actor (Clive Owen), an emblematic bastard (Garry Oldman) and a new-wave director (Tony Scot). You add a serious budget, give them almost ten minutes while they can do anything, adding the humor; let’s not forget the humor.
The result: BMW Short Movie
The introduction of advertising in the high-value content is the future. The ad break is dead. Or almost. Of course, this kind of things with an extraordinary viral potential can be sustained only by mega brands. That when we’re talking superstars. But there has to be other cheaper ways of generating quality content, don’t they? Video websites prove it every day.
The series is called The Hire and the 8 movies have been produces in 2001-2002 with a lot of actors and very well-known directors (details). I am convinced that broadband and transferring entertainment to IP will get more and more similar initiatives.