Fast-video is the new fast-food
That is why I think Google bought YouTube. Nowadays people don’t consume philosophical systems like the Kantian Criticisms, because they switched on essays’ collections. They don’t buy tones of sophisticated food in order to prepare some tasty delectable dish, but they buy pizza and microwave it. And when we get to a restaurant we want a really quick serving. Because we also have other things to do.
Right-on-time delivery of every pleasure and every need. We hear more and more often “Today I’ve seen the X season” of some comedy show.
Because:
1. the actual public can no longer wait a couple of minutes for something to happen. They want the continuously flowing jokes and they get this easier from the 20 (or 45) minutes per episode series than from the 2-3 hours long artistic movie.
2. because the public doesn’t really want to experiment, they want to consume something they know they would like.
3. because the actual public wants to consume at his own pace – on DVD or computer, and not in front of the TV set – at the hour someone has decided the public from that specific target is likely to be in front of the TV screen.
The novel populated with non-substitutable characters is dying. Almost no one wants to feel the disintegration. But they do want sharable stuff. Long live WOW. And chick-lit novels.
Therefore, the new small-multi-energy nutrients-pill-concentrated-in-a-small-space-format will win. BTW, have you seen that commercial at some detergent which is now 30% more concentrated, so the 3 kilos packet becomes a 2 kilos one, washes the same and costs, of course, the same as the old 3 kilos packets?
I am looking forward to the artistic aspects of the new format: visual 30 seconds long haiku. Right-on-Time Satori onYouTube. 
Leaving poetry behind, I say that “Google Tubes & Tunes” will be an important distribution channel for some tough guy from Hollywood, TV or music industry for maximum two years. Remains to see how they will solve the intellectual property problems.
PS. Romanian Television, are you on? Gag of the day with Iri, Moni, Jiji, Adi, Tetelu and the rest of the illustrious are pure gold. (Actually PROTV and, in a smaller amount, Realitatea and Antena3 have already started doing this. I would say that the Flash-based video executions are much more indicated than the mpd, avi, mov ones.) Especially since the viral effect already exists – we all get them on email from the enthusiastic ones, they can be found on torente or on other sharing forms.