Don’t Blogga ‘Cause Bloggy. Just Blog.
Ovidiu Petrescu, Ellen, Eric Case, Pedram Keyani all have something in common. That is the fact that they are Googlers. They are people who wake up in the morning and go to work at Google Inc. They all post on their personal blogs. The links can be found on the official Google blog.
The general impression is that any employee may write on the Google external blog: production managers, Dennis – the one who draws the Google Doodles or software engineers. That is also the impression the Tree blog leaves, isn’t it? =))
But a blog, especially an external one is rather like a communication window for the public; it needs care and competence to develop into an efficient tool.
This does not mean that the internal ones – that help the employees collaborate and develop their ideas – are meaningless. Here at Tree we do not have an internal blog (for we have already developed the telepathic communication inside the company). But if we had, Emil would be given the chance to post the Steaua football team anthem’s words and Ioana to post photos with the one and only Super Cat.
If we get back to the real purpose of the blog, there are a few things you can use to implement a blog that will help both you and your employees and, especially, your readers. First of all, you must not forget a blog is a communication tool, so the dialog has to be encourages (the comments and the contact page work in this direction). Secondly, you could use the new white paper about alternative communication tools – the blogs.
Certainly, blogs do not match every company’s profile, but they get better results in the search engines, grow the online visibility of your firm, are an alternative media form that offers a personalized voice to your company and create WoM marketing opportunities.
What do blogs really do? Allow the passing to Web 2.0. This meaning: they help you advance.
PS: Although the title may sound a senseless babbling, a flexible mind like my own can actually arrive at a coherent result.