Midtail is the cool tail
We are talking about video and music: In my opinion the money does not stand in the 30 hits of the moment, nor on the tones of home-made stuff. Midtail is the name of the game. Content aggregation must especially be based on that. People don’t go on youtube to stare at bending teenagers, but to see professional content which is not to be found eveywhere: like video clips, documentaries and so on. But especially video clips, let’s be serious.
But what happens when Viacom asks the removal of over 10 000 of videos from YouYube? The big boys from media will finally realize they can still make the games if they know how to play the content card.
My vision about video: it’s more like placeshifting/timeshifting plus a wider variety of preexistent content (like old series, old music, old talk-shows). I do not fully believe in user-generated content when it comes to this side. Or maximum 25% will be user generated content consumption. If before it was composed 90% from mainstream hits and 10% from niche content, in the future it will be more like 40% mainstream hits, 30% old mainstream content, 20% niche content and 10% home-brewed content.
And a question: Will Google remove them or it will start the war with Viacom? Difficult. On other words this risks to be a new Napster, but with a lot lot more financial power? And if this is so, will the big ones from traditional media sign the pact?