TreeWorks Blog

Forget it all
The TV screen
TV screen makes you feel small
No life at all
Now that you have turned it off
It’s harder than you thought
No one wants to give a damn
Or even hear a thought “
This idea started from Radu and from the ProTv new website which we have launched (I’m not boasting now that our company has created it, but it is really a very complex one and people therefrom have a super-team that will update it with content from the entire trust).

The thing is that the televisions concept has really changed:

1. The TV set is gone to pot for a part of the population (those better off).
2. But television as a media force has remained (in fact, it is actually a paradox – worldwide audience runs low, but the profits rise: for instance HBO that had registered the lowest audience in 2005, but the most significant encasements – it is true that HBO works on subscriptions, but also those who live in advertising are doing as much decently.
Guys from the big league are ready to invest a pretty penny in online because they understand that television is the new radio ( to say it more euphemistic than Radu). The future is highly-personalized content with highly-targeted ads. And where you can make much pretty penny than from the one hundred way of telling „detergent” to the housewifes. Here is a cool post about TV advertising from Eugen. The combination Internet-TV allows you delivering Vacheron watches advertising as well as Swatch. And the tough guys will seize.

3. Television and generally famous media trusts will start also in .ro the competition with the online companies. It remains to be seen how much marketshare they will gain. I think they won’t loose at least on content. And my feeling is that they won’t buy. Because there is no reason for that. Or it’s better to build than to buy in their case. In my opinion, online companies hadn’t attained yet the necessary level to be safe investments (these are still much too much enterprises and can be disjointed relative easily by the media trusts that have great media exposition).
4. The PROTV strategy of introducing videos is a good idea (but it should be also introduced a little more text content for the people who are working and don’t want to play anything – for example CNN). Because the video content is completely copyrightable (namely the aggregations sites couldn’t take it as well as the textual). It differentiates from the newspapers too.

5. Applause for their trust in the developer (namely TreeWorks). I say it was a very great collaboration. For the suggestions opening too.
Well, I wish you success. And we are also waiting for other Romanian initiatives with the same complexity and content back up level.

Happy marriage, Bridi!
Welcome, Luciana and Livia!
Happy birthday Livia!
Good job TreeWorks for ProTv (Ionut and Ionut, Bridi, Emil and the rest of the team)
Good job TreeWorks for Prima next to be launched (Ioana, Andrei, Roxana, Ionut, Andreea, Bridi and the rest of the team)
Planning for beer!
Planning for teambuilding!
Planning for doing some other good stuff secret for the moment!
(PS. Put one hundred trees on our tab!)

Ora Ito is currently known as the world’s hottest product designer. He was born in 1977.
Although it is not connected to the web, I shall post here some facts from his story because I find it to be instructively. It tells about attitude, about power and motivation. Although he was the son of one well-known French fashion designer (Pascal Morabito), Junior has not been supported  by his daddy, even more he changed his name from Ito Morabido into Ora Ito (I know it sounds Japanese but I can tell you that it is 100 % French).

His way to glory is a very good illustration of the well-known « Stay hungry, stay foolish ». He realized that he had no relish to be on the other’s tracks: fine arts studies – coffee maker in an agency – junior designer – designer and so on.
Instead, he tucked up and started doing something he was great at: design.
And not just for anyone … but only for brands such as Louis Vuitton, Swach, Apple or Levi’s.
It didn’t matter that nobody has asked him for it and that he didn’t really work for these brands.
What was really of great importance was the fact that his web posted designs filled up the shops with desperate people wanting to buy those inexistent products (Extraordinary fact was that one factory in China actually started producing Ito’s design for a an Louis Vuitton backpack :-D)

What was the brand’s reaction to Ito’s abuse? They liked him.
As a result, nowadays he really works for many well-known brands, and his creations increase sales and consolidate brands.

The main conclusion of this story is that if you really have something valuable to say you shouldn’t wait for the silent moment and expect everyone to sit down prick-eared. Because it is possible that moment never come. It is enough to say it directly, without mincing matters, fearless. And you’ll be heard.

http://www.ora-ito.com/